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A top performing dog is the result of all the right factors coming together: genetics, training, exercise, a diligent and dedicated handler or owner, and nutrition a dog can thrive on. Purina Pro Plan is formulated with the needs of hardworking dogs in mind.

Pro Plan support doesn’t end at the feeding bowl. Our dedication to hardworking dogs is most visible in our sponsorship of the Purina Sporting Dog Award Programs, which honors and rewards the top dogs in the pointing, retriever, coonhound and beagle segments. And we are very proud of our sponsorship of Conservation organizations like Pheasant’s Forever, Quail Unlimited, the Ruffed Grouse Society, and Quail Forever, organizations dedicated to wildlife conservation.

In addition, we sponsor and attend sporting events across the country, work with sporting dog experts to develop products and deliver information that benefits the whole community.

Our years of experience have given us a unique perspective on the nutritional needs and the special care a performance dog needs to reach its potential. We hope the information we offer here helps you and your dog reach even greater success.


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For a dog to reach its potential, anyone involved in field trials, hunt tests, racing, search & rescue, protection or hunting knows that there is always more to learn. We have assembled some of our best articles to give you the information necessary to increase your knowledge and your dog’s performance.

Tracking a Dog’s Keen Sense of Smell
Dealing with Cruciate Ligament Injuries in Labrador Retrievers
Performance Dog Feeding
Canine Athletes and Carbohydrate Management
Feeding the Hardworking Dog / Carbohydrate Replenishment
Hydration Strategies in Sporting Dogs
Preseason Conditioning Plays Important Role in Performance



Watch these videos to learn more about proper training and care of your sporting dog. All videos are in Windows Media format and will load into your Windows Media Player; download Windows Media Player here. (Videos are approx. 2 min each and 6 MB in size; and will require about a 5 minute download on a 56k modem.)




North American Versatile Hunting Dog Association

North American Versatile Hunting Dog Association

The North American Versatile Hunting Dog Association, NAVHDA, brings their top event to Mexico, Missouri.  For more on NAVHDA's International Invitational click here




Pro Plan Performance Formula

Pro Plan Performance Formula delivers extra protein and calories to fuel the activities of hardworking dogs.
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If you care for 5 or more dogs or breed dogs, join Purina Pro Club. Benefits include access to Purina research, Puppy Starter Kits and more.

The Hallowed Hall of Fame
Even after collecting numerous championships and awards, one distinction can still bring a tear to the eye and a catch to the throat of even veteran dog trainers: Induction into the Hall of Fame.
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The Incomparable ‘Nuke’
One Shorthair stands out above the others. Gracing the open prairie with powerful range and intense desire, GK’s Nuke It was the 2006 National German Shorthaired Pointing Association (NGSPA) All-Age Champion.
Read the Article>

All Things Springer
It’s all about the dogs. For Debbie and Tom Schoene, it’s all about English Springer Spaniels, including one dearly departed Springer named “Eddie.”
Read the Article>