Pro Plan® Mission

The Pro Plan® Mission: Do More

At Pro Plan®, our mission is to do more to help enhance the lives of pets and their owners. One way we approach that goal is by providing an array of highly nutritious, premium quality products that are specially formulated to suit the nutritional needs of dogs and cats. Our veterinarian-recommended pet foods have nutritional extras that go above and beyond the standard Association Of American Feed Control Officials (AAFCO) requirements. We use real meat, poultry, or fish as our #1 ingredient in dry dog and cat food formulas*. Many of our products contain high protein levels and vital antioxidant blends that exceed levels required for complete and balanced nutrition. Some of our specialized formulations contain guaranteed levels of nutritional extras, like DHA for puppies and kittens, and glucosamine for large breed and senior dogs.

But Pro Plan® does more than provide optimal nutrition for your pets. We also support those who have devoted their lives to helping pets lead more beautiful lives. From Rally to Rescue®, to the Pro Club® which assists breeders, show, and sporting enthusiasts, to our involvement with the Canine Health Foundation, Pro Plan® cares.

To those pet owners who want to do more for their pets, we offer the benefits of this site. Involvement in the pet community begins with individuals like you, and we encourage your participation, whether you are sharing photos and insights, or gathering tips and words of advice from our pet experts.

Together, we can do more to improve the lives of kittens and puppies, and cats and dogs. In doing so, we will also enhance the lives of people.

* Excluding Urinary Tract Health Formula.