Pro Plan® History
The Pro Plan® Story
Purina® Pro Plan® has a history of innovation. It was test marketed in the fall of 1986 and launched nationally in early 1987. It was the first super premium pet food manufactured by Ralston Purina Company (which is now Nestlé Purina PetCare Company) to be sold exclusively in the pet specialty channel of trade (i.e., pet stores, feed stores, pet supply stores, and veterinarians).
Pro Plan® distinguished itself as the first and only full line life-stage specialty pet food to use real chicken as the #1 ingredient. The company's innovative process provided a distinct point of difference from other specialty super premium products that were using meat meal-based primary ingredients.
In 1996 Pro Plan® continued to innovate the super premium category by being the first pet food to provide formulas with real beef as the #1 ingredient. Pro Plan® was also the first pet food to gain FDA approval to make urinary tract health claims on its Urinary Tract Health Formula.
Pro Plan® is a widely used pet food among professionals in the United States, including top breeders and handlers. 86 of the top 100 American Kennel Club champions* are fed Pro Plan®. With Pro Plan®, you can do more to help your dog feel like a winner every day.
*American Kennel Club TopDogs™ All Breed Competition through Dec. 31, 2009.